Brand Audit and Analysis, Visual Identity, Visual Design
Catalyzing change at Intel with a brand identity that reimagines the product development lifecycle for organization-wide success.
Logo Transformation
In close collaboration with the CTO office at Intel, we undertook a brand transformation project pivotal to reshaping the product development lifecycle strategy for organization-wide implementation. Our journey commenced with a deep-dive workshop into the program's objectives, aligning them seamlessly with the organization’s vision.
Working alongside executive stakeholders, we navigated complex challenges to deliver a dynamic brand strategy poised to catalyze transformative change within the organization’s product development landscape.
Visual Direction
In a world where change moves at breakneck speed, staying ahead means adapting to what’s next—often before it arrives. Rapidly evolving business demands and rising customer expectations leave no room for hesitation or error. To remain competitive amid this constant flux, businesses require swift reflexes and decisive action. They must navigate sharp turns without losing momentum, for the alternative—falling behind—is not an option. Success hinges on bridging blind spots, pivoting with precision, and acting at the right moment. This demands a relentless pursuit of innovation, persistence, and the ability to perfect existing approaches while embracing disruption.
Our approach to sharpness and edgy visuals was inspired by the streaks of a sword slicing through air—clean, precise, and focused. With shadows and depth, this design intent reflects the seriousness and determination needed to succeed in an ever-changing landscape.
Brand Merchandise
Office Stationery
Brand Values
Video Conference Backgrounds
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