Brand Audit and Analysis, Strategy, Brand Refresh, Visual Identity, Brand Tone and Voice, Messaging, Product Naming, Website Design and Development, SAAS Product UX and UI Design
Revolutionizing enterprise GenAI with a bold new identity to deliver scalable personalization and real ROI for enterprises.
"Articul8 AI operates at the forefront of cutting-edge technology and enterprise innovation, and Darjeeling Design Co. has masterfully translated that vision into a cohesive, scalable brand identity that highlights our unique differentiation. Developing visual elements and compelling messaging on how our products empower enterprises to create sophisticated, expert-level GenAI applications at scale was no small feat. Darjeeling Design Co. tackled this complex challenge with exceptional creativity, energy, and precision. The result is a brand identity that is as vibrant and innovative as the technology we deliver."
Key Visual
Articul8 AI is an enterprise-focused GenAI platform designed to help organizations scale expert-level GenAI applications effortlessly, delivering measurable results and ROI in weeks. Trusted by global leaders like BCG, Intel, AWS, and more, Articul8 AI simplifies complex GenAI capabilities with user-centric, scalable solutions. Committed to delivering on the promise of enterprise GenAI, the company embarked on a complete brand refresh to solidify its leadership in the space.
The brand overhaul focuses on positioning Articul8 AI as a sophisticated, enterprise-first GenAI leader in a competitive space, distinct from general-purpose GenAI players such as OpenAI and Anthropic. Articul8 AI addresses the critical need for scalable personalization in enterprise GenAI applications, bridging the gap between enterprise data and tangible business value, with the goal of simplifying and amplifying GenAI capabilities without the typical barriers of cost, complexity, and time.
Logo Transformation
Archetype Based Color Palette
Extensive Brand Style Guide & Messaging
We collaborated closely with Articul8 AI’s leadership to craft a modern, cohesive brand that reflects the company’s vision and enterprise focus. The rebrand strategy encompassed a full brand audit, the creation of a compelling messaging and visual language, and the development of a brand identity that underscores Articul8 AI’s commitment to enterprise clients.
The redesigned logo preserves the recognizable elements of the previous design while introducing cleaner lines and a refined color palette. This modernized aesthetic maintains brand familiarity while signaling a bold new direction.
Using tools like the Brand Prism and Brand Archetype, we crafted a strategic brand narrative that resonates with enterprise clients and investors. The result is a brand identity grounded in clarity and trust, designed to communicate Articul8’s core value proposition effectively.
Articul8 AI’s rebrand emphasizes its position as an enterprise-first GenAI technology company. Unlike consumer-centric designs, the new brand identity focuses on the platform’s foundational strengths: observability, traceability, and transparency.
Inspired by the timeless game of Tetris, the brand concept combines mathematical precision with a human-centered touch. This visual metaphor captures Articul8 AI’s blend of synthetic and organic elements, showcasing how the platform integrates complex enterprise expertise to deliver clarity, alignment, and results.
Icons for dark and light modes
Stationery Design
Illustration Design System
Developed illustration styles tailored for various applications and styles (website, product, team pages) to provide flexibility across digital platforms. One of the illustration styles is developed using MidJourney that builds on Articul8’s innovative and modern edge.
Customized Pattern Designer
Designed a tool enabling Articul8 AI to create on-brand visual assets internally, reducing dependency on external designers while maintaining brand consistency.
Website Design
At the heart of the rebrand is Articul8 AI’s mission to simplify GenAI for enterprises. The new messaging highlights the platform’s user-friendly yet expert-level capabilities, enabling teams to build and scale applications effortlessly. Core taglines like “Articul8 Your Expertise” emphasize the brand’s clarity-driven approach to problem-solving and value delivery.
Product Features
Outdoor Signage
To showcase this transformative new brand, Articul8 AI has launched a newly redesigned website that highlights the power of its GenAI platform. Enterprises are invited to explore how Articul8’s platform can help them articulate their expertise and achieve tangible results.
344 Corning AVE, Milipitas
California 95035
Baron House, 29, 80 Feet Rd,
S.T. Bed, 4th Block, Koramangala,
Bengaluru, Karnataka 560034
