Digital Way Finding System

Intel’s vision was to create an intuitive digital wayfinding system that enables event attendees to effortlessly locate relevant information within a high-traffic venue, attracting nearly 100,000 visitors? By focusing on crunching the data into a single comprehensive view for people.

We began by analyzing the static 2D floor plan, breaking it down into a Unity 3D environment to grasp the spatial perspective of the venue. This analysis helped identify key areas and determine optimal navigation routes, which were crucial for creating an effective wayfinding system.

Architecting the User Experience To architect a user-centered journey, we considered the needs and expectations of the attendees. We condensed the data into technology-specific categories that catered to the attendees' interests and needs. These categories were segmented alphabetically and organized by company, allowing for a direct mapping to the corresponding booth locations. This approach provided attendees with ample browsing options based on their preferences. Once the data was organized, we wanted to make it accessible and intuitive.

The touch-based interface was strategically placed to facilitate ease of access and interactivity.

Ensuring Accessibility and Inclusivity

With inclusivity in mind, the touch-based wayfinding system was designed to be accessible to all attendees. Considerations were made to accommodate individuals with disabilities or diverse needs, ensuring that the design met accessibility guidelines for eg: instead of having a horizontal or a table top, we went with a vertical digital singage. Another example, we positioned the touch interface at the quarter half of the screen to make it accessible for everyone.

The interface employed clear visual cues, intuitive gestures, and appropriate color contrast for improved readability and usability.