Dress For Success

Dress for Success Oregon, a nonprofit organization, approached us for revitalizing their brand identity while preserving its core mission. Their goal was to develop a social media personality that would resonate with both existing supporters and new audiences, particularly younger demographics.

We crafted a personality that is empathetic, empowering, and community-driven. By incorporating a consistent visual aesthetic that is vibrant and inclusive, we ensured the brand’s values of diversity and compassion are reflected across all platforms.

To complement this personality, we introduced Bogart to their existing typography, enhancing their playful designs while maintaining functional versatility. This typeface adds character and style, making it ideal for branding, editorial design, and projects requiring a distinct visual identity. By combining Futura and Bogart, the brand achieves a harmonious and dynamic aesthetic. Additionally, we incorporated a vibrant purple accent into their existing red-pink color palette, creating a bold and memorable scheme. This color combination strikes the perfect balance, resonating deeply with the brand’s identity and its diverse audience.